The Challenge
Meeting consumer demand for high-quality, sustainability-sourced ingredients
Consumers are hungry for high-quality products produced with sustainability in mind. However, quantifying and communicating the sustainability journey often requires value chain companies to track and analyze an extensive amount of data sourced directly from the farm.
Providing agricultural expertise in a challenging environment
As a trusted advisor and ingredient supplier, Star of the West Milling Company plays a unique role in the value chain in Michigan and surrounding areas – supplying growers with ag inputs, agronomic expertise, digital tools, and services. Providing sound recommendations for navigating agronomic challenges is critical to building trust and long-standing relationships with growers.