Trust comes with consistency in action as well as quality product and correct placement. “It’s about being consistent with how you interact with customers, being accessible and able to help them solve problems or answer questions when they have them on a timely basis,” he relates. “That sounds like it might be easy to do, but it’s really a challenge for anyone to do that every day, all day, consistently. In my view, that’s the goal.” Once an avid golfer, Mark has now turned his attention to a new hobby. He collects pre-World War II Martin guitars and enjoys playing them. This skill requires practice and attention, just as his agronomic work does. Return to Corn Hybrid Insights