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Syngenta US News

Syngenta celebrates diverse experiences with third season of “FarmHer on RFD-TV”

  • Syngenta to remain presenting sponsor of “FarmHer on RFD-TV”
  • Season three starts this week
  • Episodes to include Syngenta #RootedinAg Spotlights featuring the next generation of FarmHers

GREENSBORO, N.C., USA, September 4, 2018– Season three of “FarmHer on RFD-TV” starts Friday, with Syngenta U.S. returning as the presenting sponsor. Syngenta has been the presenting sponsor since the inaugural season of the award-winning show.

“At Syngenta, we understand that a diverse mix of age, gender, experience and background will lead to a more successful agricultural industry,” said Wendell Calhoun, communications manager at Syngenta. “The FarmHer team does a great job demonstrating the value of this diversity, and we are proud to continue our support of the FarmHer movement.” 

For two seasons, viewers have had the opportunity to meet women from across the country and learn about each of their unique contributions to the agriculture industry. The third season will be no different. Marji Guyler-Alaniz, the show’s host and founder of the FarmHer movement, has now visited more than 50 farms, ranches and agricultural labs. Through photography, video and interviews, she has given viewers a glimpse into the lives of some of the women who make up more than 30 percent of the farming workforce. 

“We have a goal to visit all 50 states to demonstrate the great things women are doing all across the country,” Guyler-Alaniz said. “In season three, we’ll take viewers to a rice farm with a focus on sustainability, then visit with a FarmHer who raises alpacas for custom textiles. We’ll talk to a woman who supports ag policy in D.C., and visit with an agronomist in California. I can’t wait to continue our FarmHer journey with the RFD-TV audience in season three.”

The Syngenta #RootedinAg Spotlight segment will also be returning in season three, with a focus on the next generation of FarmHers. This summer, young women were asked to submit videos telling how they are #RootedinAg. The top videos will air throughout the season during the Syngenta in-show segment.

“FarmHer on RFD-TV” returns Sept. 7, with episode premieres airing Fridays at 9:30 p.m. Eastern time. For more information, please visit RFDTV.com. Viewers should check their local listings to find RFD-TV in their area. For more information about the Syngenta sponsorship, please visit www.syngentathrive.com.

About Syngenta
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit www.syngenta.com and www.goodgrowthplan.com. Follow us on X at www.twitter.com/Syngenta and www.twitter.com/SyngentaUS.

About FarmHer 
Founded in 2013 to update the image of agriculture to include women through imagery, FarmHer has become a multi-faceted source of inspiration and connection for women in all types of agriculture. FarmHer images are shared through social and traditional media, updating the image of a farmer and rancher to include the women who have always been imperative to growing food and fiber. FarmHer is also an online community for women in agriculture – both professionals and producers – to connect women in a safe and private online environment. Additionally, FarmHer includes a clothing line that showcases who these women are and tells the world what they love. See more and follow the journey at farmher.com.

About RFD-TV
RFD-TV is the flagship network for RMG. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 50 million homes. 

Media Contacts:
Wendell Calhoun
(336) 632-2649
wendell.calhoun@syngenta.com

Miriam Paulson
(919) 870-5718
mpaulson@gscommunications.com 

Billy Frey
(615) 296-9357
billy@rfdtv.com 

Web Resources:
Syngenta US
Thrive
Twitter
Facebook
RFD-TV
FarmHer

Cautionary Statement Regarding Forward-Looking Statements
This document contains forward-looking statements, which can be identified by terminology such as ‘expect’, ‘would’, ‘will’, ‘potential’, ‘plans’, ‘prospects’, ‘estimated’, ‘aiming’, ‘on track’ and similar expressions. Such statements may be subject to risks and uncertainties that could cause the actual results to differ materially from these statements. For Syngenta, such risks and uncertainties include risks relating to legal proceedings, regulatory approvals, new product development, increasing competition, customer credit risk, general economic and market conditions, compliance and remediation, intellectual property rights, implementation of organizational changes, impairment of intangible assets, consumer perceptions of genetically modified crops and organisms or crop protection chemicals, climatic variations, fluctuations in exchange rates and/or commodity prices, single source supply arrangements, political uncertainty, natural disasters, and breaches of data security or other disruptions of information technology. Syngenta assumes no obligation to update forward-looking statements to reflect actual results, changed assumptions or other factors.

©2018 Syngenta, 410 Swing Road, Greensboro, N.C. 27409. Thrive® and the Syngenta logo are registered trademarks of a Syngenta Group Company. All other trademarks are the property of their respective owners.

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