- Associates awarded for achieving high sales volume and customer service excellence
- 2015 Syngenta Cereals meetings highlight the value of certified seed, Syngenta crop protection product updates
GREENSBORO, N.C., USA – Syngenta recently recognized its top-performing AgriPro® brand wheat seed associates at regional Syngenta Cereals Kickoff meetings. These meetings brought together leading seed associates for training and education, as well as to celebrate business successes.
“We honor our associates as they play a key role for Syngenta and our seeds business. Awards are given based on associates’ commitment to producing top-quality, certified wheat seed for sale in their region,” said Greg McCormack, Syngenta key account manager for the Plains region. “An important part of the meetings is product training for associates and providing updates for the upcoming year. Through continuing education our associates can offer the best local recommendations and service to help wheat growers achieve maximum yield and profit potential.”
Syngenta works with a network of local associates who provide professional seedsmanship and expertise in wheat management. At the regional meetings, Syngenta previewed new winter wheat varieties that will be released for fall planting in 2015 and 2016. Each year, new varieties are released to associates, who then produce the varieties and market them to growers the following year as certified seed. Building on their crop expertise with the latest performance information, the associates are equipped to help growers select seed varieties that are well-suited for their specific farming operations, pest profiles, soil types and management practices.
Syngenta also provided updates on and reviewed the performance of current crop protection products, such as CruiserMaxx® Vibrance® Cereals seed treatment insecticide/fungicide, Quilt Xcel® fungicide, and Palisade® EC plant growth regulator. With the associates’ knowledge of these products and expertise, they can better instruct their customers on how to implement an integrated management plan and ultimately grow wheat more profitably.
Additionally, Syngenta highlighted the importance of using certified seed. Locally adapted AgriPro wheat seed varieties offer high yield potential, good test weights and high quality grain while maintaining consistency under a wide range of conditions. To qualify as certified seed, strict production and conditioning standards must be met. Certified seed is laboratory tested and must meet standards of the certification program. Certified seed has consistently demonstrated its value through performance in increased yield and profit potential.
About Syngenta
Syngenta is one of the world's leading companies with more than 28,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com.
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©2015 Syngenta, 410 Swing Road, Greensboro, NC, 27409. Important: Always read and follow label instructions. Some crop protection products may not be registered for sale or use in all states or counties. Please check with your local extension service to ensure registration status. AgriPro®, CruiserMaxx®, Palisade®, Quilt Xcel®, Vibrance® and the Syngenta logo are registered trademarks of a Syngenta Group Company.